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Tripti Malve1

Tripti Malve

Chitra Kala

Chitra Kala translates to “the art of visuals”. This is a digital archive that comprises of advertisements that were designed from the 1950’s up until the 90’s in India. These were a result of the Swadeshi Movement that happened during the fight for freedom, encouraging the nation to use locally mad (...)
Tripti Malve4
Tripti Malve5
Tripti Malve6
Tripti Malve9
Aimée Jade1

Aimée Jade

Aesthetic Empathy

Empathy is described as understanding another individual’s experience, but the English word ‘empathy’ originated from the German word Einfühlung, meaning an aesthetic ability to appreciate objects and nature. Aesthetic empathy is an experience similar to watching a sunset. One might enjoy a beautif (...)
Aimée Jade2
Aimée Jade3
Aimée Jade4
Aimée Jade5