Danielle Herman


Someone, Somewhere


Throughout history, interior design publications have been contrived with the propensity to speak to a small subset of people with disposable income to be spent on home design. Homes and lifestyles are captured in a staged way instead of documented for anthropological reference. Post Industrial Revolution, magazines and design manuals were created to teach people who had newly acquired wealth how to have taste. There were tastemakers who created content, tradespeople who designed, and consumers who aspired to have what they saw. In this way, home is depicted as a place where people want to live instead of where they do live.

Someone, Somewhere is an attempt to democratize the way we look at home. The publication portrays home in its natural state and documents people whose story isn’t always represented in current media. The photography is committed to being as vernacular as possible with no staging and very little editing. The mood is raw. Typography within the publication is both fluid and controlled to create tension and speak to the dynamic nature of life. Color is used sparsely and with the purpose of giving life to the photographs. People, through the composition of content and distillation of essence, are portrayed as whole with unique everyday stories that translate into their relationship with their environment.